AirMagnet: Life Beyond Security

WiFi startup Airmagnet wants you all to know that it offers more than just wireless security. Yep, the company also does scintillating stuff like network performance analysis and 802.11 VOIP testing, and has overhauled its Website and marketing message to reflect this. [Ed note: Be still my beating heart!]

There is, however, a wider story behind the seemingly bland marketing malarkey. Major changes are coming to the wireless security market, and AirMagnet is among the first of the big-name startups to move away from the increasingly crowded wireless intrusion detection and prevention (WIPS/WIDS) marketplace where it made its name.

"I think you're going to see a shaking out of the WIPS/WIDS industry," says Kevin Allan, AirMagnet's new senior director of marketing. "Some of the startups are going to get bought and some of them aren't going to make it."

Get the whole story at Dark Reading.

— Dan Jones, Site Editor, Unstrung

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