Media Kit - Sponsorship Specifications
Media Kit - Sponsorship Specifications

Click on the text link for an item to view its specifications. To view an example of the ad unit or sponsorship, click on the image link.

For sales information, contact [email protected].

WEBSITE ADS

HTML5 SPECIFICATIONS

  • Informa supports HTML5 advertising on Informa sites. Ads created in HTML5 offer the benefit of working across devices and platforms.

  • File size for HTML5 creatives is 200kb for max initial file load.

  • Information on click macro implementation must be provided.

  • Advertiser/Client must host all files referenced in HTML5 ad.

  • Static backup image file required (JPG, GIF, PNG) for any browsers incapable of displaying HTML5.

  • All HTML5 code must adhere to the ad guidelines and specifications for its respective ad unit.

  • HTML5 code must be submitted in accordance to the ad unit’s submission lead time for proper testing and any necessary revisions.

  • Informa’s ad server is Google DoubleClick for Publishers (Premium).

  • Avoid using z-index as CSS layering styles can cause issues with elements on the website.

  • Refrain from styling global elements like the body and universal tags (such as 1, h1, p, etc.) since these will interfere with the website’s styles.

HTML5 ads can be submitted as:

  • Third-party tag

    • All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).

  • DoubleClick Studio creatives directly pushed to our DFP network from DC Studio.

  • DoubleClick Campaign Manager tag (DCM inred).

STANDARD ADS

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DETAILS:

  • Click-through URL required and should not be hard-coded

  • All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant(HTTPS).

  • HTML5 as: 3rd party tag, DoubleClick Studio, or DCM tag

  • Animation Length: 15-20 seconds; Max # Looping: 3 times; Max # frames: 4

  • Panel activation/retraction can be click with clear and obvious “close” text

  • Audio and video must be user initiated

  • Audio and video must have clearly visible controls: “Close X”, “Play”, “Pause”, “Rewind”, “Volume”

  • Close Button: Close button is required on floating, expanding and pushdown units

  • If mobile users are to be excluded from your impressions, please inform us in advance

MATERIALS DUE

  • 5 business days prior to posting.

  • HTML5 as: 3rd party tag, DoubleClick Studio, DCM tag

  • HTML5 File size info: Initial load- 200 kb max; Polite Load- 300 kb max

MATERIALS DUE

  • 5 business days prior to posting.

Offers advertisers the opportunity to brand around a web site by leveraging traditionally unused portions of the page. Covers the left and right rails on a page (rails must be “clickable”).

  • Informa will execute HTML5.

  • See visual example here and template.

  • A single static jpg/png/gif placed into the background of the site.

  • Max artboard/canvas dimension of 1920W x 1080H.

  • Center content well must remain completely blank/white (1120W).

  • Top 120 pixels of the artboard may contain background graphics but no logo, call to action or other important messaging. (This area will be covered by the site menu until user scrolls).

  • Artwork sits on either side of center content well like side-pillars and beginning under the 120 px menu allowance

    • 160W x next 400H (each pillar) is visible on most low-resolution screens

    • 400W x next 960H (each pillar) is visible on higher resolution screens.

  • Third party impression and third party click trackers are supported.

  • URL required (entire wallpaper will be clickable).

MATERIALS DUE

  • 10 business days prior to posting.

BIG SKY

A large, full-width and responsive ad experience utilizing static text and imagery, video creative for high impact.

  • Image Only:

    • 1920x500 pixels OR 1920x850

    • (GIF/JPG/PNG, 200kb max file size)

  • Video Only:

    • 1920x500 pixels OR 1920x850

    • 4MB max file size

    • Video format options: .mp4

    • 30 seconds or less total run time

    • Will autorun, muted

  • Third party impression or third party click trackers are allowed.

  • NOTE: Please ensure any text or logos are readable when resized to mobile display area (approx. 415 width).

MATERIALS DUE

  • 10 business days prior to posting.

The Floor Ad is a fixed, adhesion ad unit that sits at the bottom of the browser, remaining persistently in the user’s view even as they scroll down the page. The Floor Ad begins as a collapsed unit but on click, the ad spawns a 1120x410 canvas that can support social, video, and custom content integrations. This ad unit will run on desktop only due to its size.

  • Informa will execute production of this ad unit

  • Client supplies: All artwork assets, including designed layouts and instructions for interactive components

  • Action: Persistent unit that sits at the bottom of the screen, expands up from center at user initiated click, closes via obvious “close” text or “X”

  • Border: 1-pixel border, creatives without border must have high contrast background color that doesn’t mimic the background color of the website

  • Animation: initial load should not last more than 15 seconds, unlimited for user-initiated animation • Base unit must contain the phrase “expand”

  • Close Button required on both base unit and expandable unit (close button that can sit either inside or outside of the creative) Informa can place the close button.

  • Audio acceptance: user initiated only; must have clearly visible functioning controls: Close X, Play, Pause, Rewind and Volume

  • Maximum video weight: 1.2MB streaming video max

  • URL required

  • Third Party impression or third party click trackers are accepted.

MATERIALS DUE

  • 10 business days prior to posting.

MOBILE ADHESION

  • Remains visible when scrolling.

  • Persistent, above the fold ad placements.

  • Clickable hotspots are available.

  • IMAGE SIZE: 320x50; if expansion (300x250)

  • CLIENT SUPPLIES: All creative assets, including designed layouts, pre-built animations and instructions for interactive components; Informa will execute final tag for all mobile adhesion ad units.

  • FILE SIZE: 200KB max (initial); 300KB max (polite download)

  • ACTION: Persistent unit that sits at the bottom of the screen; Closes via obvious “close” text or “X”.

  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.

  • ASSETS FOR PRODUCTION: Videos, HTML5 source files, JPEG/PSD, Social Feeds

  • ANIMATION: 15 seconds Max (initial load); Unlimited (user-initiated action)

  • VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for user-initiated video

  • AUDIO: Muted on initial load

  • AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

ADDITIONAL INFORMATION

  • ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.

  • CLOSE BUTTON: Close “X” is required in upper right-hand corner on initial and expanded states.

  • Informa will produce the ad tag for this unit; no third-party tags supported.

MATERIALS DUE

  • 10 business days prior to posting.

IN-ARTICLE VIDEO

Provide an interactive experience to potential clients with in-article videos. Utilize this high-impact placement to generate brand awareness within an editorial article 500 words or more. Your company’s video is placed directly into the top half of the article and automatically plays once as the user scrolls down to read. Audio is enabled as the user’s cursor is placed over the video. Simple engagement features include click, hover, and touch and volume control.

  • Video Format: MP4

  • Dimension: 1280x720 (responsive to the page level)

  • Max File Size: 4 MB

  • Video Duration: 30 second video or shorter

  • Settings:

    • Recommended coded: H.264

    • Recommended max size: 960 width

    • Recommended max bitrate: 768kbps

  • Aspect Ratio: 16:9 (4:3 not supported)

  • FPS: 24

  • Sound Setting: ON

  • URL: provide 1 linking URL for redirect.

Note that the 4:3 aspect ratio is supported but the player will have black bars since the player will have a 16:9 aspect ratio.

MATERIALS DUE

  • 10 business days prior to posting.

Native advertising runs like an ad, but looks like an article and infeed headline. Use your content or content developed exclusively by Informa experts for brand building and thought leadership. Your content is promoted with a prominent headline infeed and as sponsored content running alongside Informa brand related articles.

  • Third party impression or third party click trackers are allowed to run with Native Ads

  • Static image only.

  • URL required.

MATERIALS DUE

  • 5 business days prior to posting.

NEWSLETTER

  • Please note that animated gifs will not animate in MS Outlook, we recommend if you do use animated gifs to have all important information in the first frame as that will be what shows as a static image for MS Outlook users.

  • It is the advertiser’s responsibility to maintain the link for the duration of the ad.

  • URL required.

MATERIALS DUE

  • 5 business days prior to posting.

EMAIL NEWSLETTER SPONSORSHIPS

Name

Description/Schedule

Lead Time (business days)

Light Reading Daily

HTML Newsletter. Sent daily Monday through Friday.

5

Light Reading Weekly

HTML Newsletter. Sent weekly on Thursdays.

5

Light Reading Broadband

HTML Newsletter. Sent weekly on Fridays.

5

Light Reading 5G Weekly

HTML Newsletter. Sent weekly on Wednesdays.

5