Description

The Floor Ad is a fixed, adhesion ad unit that sits at the bottom of the browser, remaining persistently in the user’s view even as they scroll down the page. The Floor Ad begins as a collapsed unit but on click, the ad spawns a 1120x410 canvas that can support social, video, and custom content integrations. This ad unit will run on desktop only due to its size.

Details

-Informa will execute production of this ad unit

-Client supplies: All artwork assets, including designed layouts and instructions for interactive components

-Action: Persistent unit that sits at the bottom of the screen, expands up from center at user initiated click, closes via obvious “close” text or “X”

-Border: 1-pixel border, creatives without border must have high contrast background color that doesn’t mimic the background color of the website

-Animation: initial load should not last more than 15 seconds, unlimited for user-initiated animation -Base unit must contain the phrase “expand”

-Close Button required on both base unit and expandable unit (close button that can sit either inside or outside of the creative) Informa can place the close button.

-Audio acceptance: user initiated only; must have clearly visible functioning controls: Close X, Play, Pause, Rewind and Volume

-Maximum video weight: 1.2MB streaming video max

-URL required

-Third Party impression or third party click trackers are accepted.

Image Dimensions

Base Unit:
1120x90 pixels

Expanded unit (optional):
1120x410 pixels

Image File Size

72 ppi
200 kb max

Image File Formats

JPEG, GIF, or PNG Supported assets: Videos, HTML source files, PSD, image crops

Material Due

10 business days prior to posting