Description | The Floor Ad is a fixed, adhesion ad unit that sits at the bottom of the browser, remaining persistently in the user’s view even as they scroll down the page. The Floor Ad begins as a collapsed unit but on click, the ad spawns a 1120x410 canvas that can support social, video, and custom content integrations. This ad unit will run on desktop only due to its size. |
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Details | -Informa will execute production of this ad unit-Client supplies: All artwork assets, including designed layouts and instructions for interactive components-Action: Persistent unit that sits at the bottom of the screen, expands up from center at user initiated click, closes via obvious “close” text or “X”-Border: 1-pixel border, creatives without border must have high contrast background color that doesn’t mimic the background color of the website-Animation: initial load should not last more than 15 seconds, unlimited for user-initiated animation -Base unit must contain the phrase “expand”-Close Button required on both base unit and expandable unit (close button that can sit either inside or outside of the creative) Informa can place the close button.-Audio acceptance: user initiated only; must have clearly visible functioning controls: Close X, Play, Pause, Rewind and Volume-Maximum video weight: 1.2MB streaming video max-URL required-Third Party impression or third party click trackers are accepted. |
Image Dimensions | Base Unit:1120x90 pixelsExpanded unit (optional):1120x410 pixels |
Image File Size | 72 ppi200 kb max |
Image File Formats | JPEG, GIF, or PNG Supported assets: Videos, HTML source files, PSD, image crops |
Material Due | 10 business days prior to posting |
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