IMAGE SIZE: 320x50; if expansion (300x250)
CLIENT SUPPLIES: All creative assets, including designed layouts, pre-built animations and instructions for interactive components; Informa will execute final tag for all mobile adhesion ad units.
FILE SIZE: 200KB max (initial); 300KB max (polite download)
ACTION: Persistent unit that sits at the bottom of the screen; Closes via obvious “close” text or “X”.
BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
ASSETS FOR PRODUCTION: Videos, HTML5 source files, JPEG/PSD, Social Feeds
ANIMATION: 15 seconds Max (initial load); Unlimited (user-initiated action)
VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for user-initiated video
AUDIO: Muted on initial load
AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
ADDITIONAL INFORMATION
ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
CLOSE BUTTON: Close “X” is required in upper right-hand corner on initial and expanded states.
Informa will produce the ad tag for this unit; no third-party tags supported.