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Twisted About Twitter

Phil Harvey

3:55 PM -- Alcatel-Lucent (NYSE: ALU) showed us that paying too much attention to Twitter does more to harm than help its reputation:

— Phil Harvey, Editor-in-Chief, Light Reading

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12/5/2012 | 3:53:26 PM
re: Twisted About Twitter

...somehow nobody at the AlcaLu corp comm dept figured out it could check for itself how many followers the tweeter had instead of bothering a journalist who in all likelihood would end up giving the original tweet even more publicity? Which I guess is what happened...

I work for a tech-focused PR agency with a pretty good deal of social media savvy, and whenever I hear about incidents such as this one I just say, "Thank you, god; another potential customer on the corporate side..."

12/5/2012 | 3:53:25 PM
re: Twisted About Twitter

Phil says: "[Have your marketing guys] go back to more constructive things like taking real journalists out to lunch."

Their marketing guys are out to lunch alright.

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