The M2M opportunity finally takes shape
M2M and wider discussions about the Internet of Things are set to take on heightened significance over the next 12 months. We expect to see operators modifying their previously passive approach to the M2M market, given its complexities and small size, to a more focused and active positioning in the value chain. By becoming more active in the value chain, operators can both take a larger share of revenue, as well as facilitate its growth. We expect 2012 to herald new operator-owned platforms (see Vodafone’s global enterprise strategy and the recent announcement by Everything Everywhere of the introduction of its own proprietary management platform). Furthermore, we expect that those operators with the best coverage, excellent international roaming agreements and an established position in the business market will be best placed to gain from the M2M opportunity.
- The Machine-to-Machine Market: A high-growth opportunity for MNOs
- Location-Based Services Market Forecast, 2011-2015
- Pyramid's Top 2012 Trends (free registration required)
— The Analysts, Pyramid Research