Trends for 2012: Mobile Content & Applications

The team at Pyramid Research , part of the Light Reading Communications Network, has looked ahead to 2012 to identify the key trends they expect to see in the coming year. Follow the "Trends for 2012" series of articles to build up a picture of what's coming down the pipe in the next 12 months.

The M2M opportunity finally takes shape
M2M and wider discussions about the Internet of Things are set to take on heightened significance over the next 12 months. We expect to see operators modifying their previously passive approach to the M2M market, given its complexities and small size, to a more focused and active positioning in the value chain. By becoming more active in the value chain, operators can both take a larger share of revenue, as well as facilitate its growth. We expect 2012 to herald new operator-owned platforms (see Vodafone’s global enterprise strategy and the recent announcement by Everything Everywhere of the introduction of its own proprietary management platform). Furthermore, we expect that those operators with the best coverage, excellent international roaming agreements and an established position in the business market will be best placed to gain from the M2M opportunity.

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— The Analysts, Pyramid Research

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