- U.S. brewers are taking some odd steps in a bid to reclaim market share lost to wine and liquor in recent years, with blueberry beer being the latest attempt. The fruity brew is already being brewed successfully by Pugsley Brewing Co. in Portland, Maine, as Sea Dog Bluepaw Wild Blueberry Wheat Ale...
"Beer"-maker Anheuser-Busch is getting on the fruit wagon as well. Blueweiser?
The industry, it seems, is worried about beer sales, "which have fallen from 55.5 percent of alcoholic beverage sales in 2000 to 51.4 percent in 2005, while sales of liquor have climbed from 28.2 percent to 32 percent during that period."
I guess we just need stronger stuff these days. Fruit should turn things around.
— Larry, Attack Monkey, Light Reading