3:55 PM -- Today on Contentinople:

• Boxee CEO Avner Ronen sat down with Contentinople to talk about the infamous "Hulu situation," and what it was like to be suddenly thrust into the spotlight as a result.
  
  
• Speaking of "the Hulu situation," one of our earlier articles on the subject has inspired objections from Mark Cuban, who disagrees with Ronen's assertion that content will eventually be à la carte. Contentinople publisher Scott Raynovich weighs in with his own take on the matter.
  
  
• In other Hulu news, the site is now the fourth-largest in the U.S. after traffic soared in February. According to comScore, Hulu experienced a 42 percent spike in unique viewers and a 33 percent increase in overall streams last month.
  
  

And in today's News Bits, Amazon's VOD service will offer high-def downloads soon, and Apple just added HD movies to iTunes.

— The Staff, Contentinople