The service provider responses are worth looking at in isolation because those companies are the key demographic at which much of the telecom industry's social media activities are targeted. They are they the key customers, partners and leaders in the telecom industry.
Light Reading's 2012 Social Media Report is available for registered users, but the service provider responses are broken out in the charts that follow with no site registration required.
Click the image below to begin looking at the results and navigate using the buttons above each image:
- LR Presents 2012 Social Networking Survey Results
- Smooth Social Operators
- Mobile Ads Rack Up Cash, Social Status
- Socializing CRM
— Sarah Reedy, Senior Reporter, Light Reading Mobile