Qualcomm Augments Reality for Android

SAN DIEGO -- Uplinq -- Qualcomm Inc. (Nasdaq: QCOM) is prepping for a world in which augmented reality (AR) -- like reality, only cooler -- is central to mobile devices, and it’s getting help from Android, Barbie, and Rock 'Em Sock 'Em Robots.

Qualcomm announced a new software development kit that will let developers create AR apps, first for Android. Chairman and CEO Dr. Paul Jacobs said the technology will redefine mobility, and he called upon Peter Marx, vice president of production and technology at game maker Mattel, to prove it.

Marx demonstrated what Mattel game Rock 'Em Sock 'Em Robots, popular in the 60s, can look like on two Nexus One devices using vision-based AR. The technology superimposes computer-generated content over live images that can only be seen through a camera lens. Check out a similar demo in the video below.

The technology also has more practical applications like using the phone’s GPS to locate users and present them with info on their surroundings. But, it could also modernize Mattel favorites like Barbie and Hot Wheels to the point where playing with toys is once again socially acceptable.

To stay on the cutting edge of the tech as it develops, Qualcomm opened a new research and development center focused on AR in Austria. The silicon giant also purchased Austrian company Imagination Computer Services in March, to embed its tech in Qualcomm's chipsets.

Qualcomm is accepting 25 developers that submit compelling proposals into the beta test of the program. At next year’s Mobile World Congress the winner will be announced and given big bucks to commercialize the app.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

rameshrai 12/5/2012 | 4:29:59 PM
re: Qualcomm Augments Reality for Android

The video is a fatastic demonstration of future mobile application with Andriod. Qualcomm has realized the potential of Andriod, just a great video to watch.


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