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P2P Still Behind in Video Distribution

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Peer-to-peer (P2P) may no longer be a dirty word among content distributors, but executives at Streaming Media West say it still has a long way to go before it's considered a go-to technology for video distribution.

"Peer-to-peer has gotten a bad rap along the way, but it's just a different way of approaching things," says Doug Pasko, senior technologist at Verizon Communications Inc. (NYSE: VZ). "It's a useful tool. It's not the be-all, end-all. It's not a silver bullet. But it definitely has a prominent role to play in the online video market."

But so far, P2P technology companies have had a difficult time getting traction in the media space. While companies like Kontiki and Pando Networks Inc. have managed to grab some commercial video distribution deals, the vast majority of video on the Internet is delivered by progressive downloaded or streamed Flash files.

Read on at Contentinople.

— Ryan Lawler, Contentinople

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12/5/2012 | 3:30:56 PM
re: P2P Still Behind in Video Distribution
it is not easy to provide the strict quality needed for real-time streaming video type apps in a p2p environment, at least in a consumer
p2p type setup. Content distribution operators
may use p2p internally between their content
hubs which may be a more controlled environment
and more likely to work. p2p file sharing is a whole different beast and is well established
from a technology perspective. so, cost may
not be the only issue for p2p streaming video distribution ....
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