NXTcomm: Don't Bring Sexy Back
It never stops people trying though, does it?
Which is how I came to have my throbbing frontal lobes assaulted by Justin Timberlake's "Sexy Back," some awful Red Hot Chili Peppers thing, and random emo kids just before 8 a.m. yesterday morning. Waiting for the damn Ed Zander keynote to start. The red, green, and white spotlights (Viva Italia!) sweeping the hall added that extra little frisson of pain to my already-pounding hangover.
Now, I like catting it around as much as the next person, but there's no way that I'm actually going to get sucked into believing that I'm in for some super-hip experience at the keynote just because you blast music and flash lights. It just makes the organizers and the speakers -- and audience members that cheer at the naff video presentations -- seem terribly lame. I mean is Zander actually going to run out on stage and bust a move? I think not. [Ed note: Maybe Ballmer would.]
We go to the keynotes because we want to hear any news that might be unveiled there and get an insight into how CEOs and other top brass think about their companies and the industry at large. Precious little of that going on these days -- it's platitudes and attitudes and a nice video demo as the cherry on top.
In fact, its pretty telling that ex-presidents Bill Clinton and George H.W. Bush seemed more open, real, and straightforward than most CEOs when they did their double act at CTIA recently. When a politican seems less scripted than you that's clearly not a good thing.
— Dan Jones, Site Editor, Unstrung