Nokia Fires Cheap Shot at Apple
The handset maker has launched a new URL, www.smartphonebetatest.com, featuring former Saturday Night Live cast member Chris Parnell watching a countdown to April 6, two days before the $100 Lumia 900's launch date at AT&T. It also features videos of staged focus groups, pointing out flaws of the iPhone, including a revival of "antennagate" and digs at the fragile screen and glare.
The stakes couldn't be higher for the launch of what Nokia has called one of the first "real" Windows Phone smartphones. The company doesn't have much of a presence in the U.S., where consumers are distracted with multiple smartphone choices (particularly the iPhone, both current and future models), so the Lumia needs a stellar launch.
It's clear that if the Lumia, the first high-end device born from Nokia's partnership with Microsoft Corp. (Nasdaq: MSFT), flops in the U.S., it'll make it even harder for Nokia to grab market share with its following launches.
And while its teaser site is clever, it'll take a lot more than digging up legacy iPhone problems to convince consumers to switch from their "beta" devices: Nokia better have some other tricks up its sleeve in the coming weeks.
— Sarah Reedy, Senior Reporter, Light Reading Mobile