No End to Mobile Mania
Peggy Johnson, executive vice president and president of global market development for Qualcomm Inc., spouted facts, figures and forecasts to support the gut-feel predictions of mobile growth. Mobile users have now downloaded more than 30 billion data apps onto their handheld devices across the planet, and the 60 billion mark may not be too far off, Johnson said. She also noted that the wireless business now produces about $1.5 trillion in revenues, enough to account for about 2 percent of GDP. Like many, Johnson sees tablets and smartphones turning PCs and laptops into all but obsolete devices. "We're redefining computing by leaving laptops behind" and using tablets and smartphones, she said. "The world of computing has gone mobile … We're starting to demand things in our pockets that used to be on our desktops." Johnson cited research forecasts that 7.5 billion smartphones will ship worldwide over the next five years, joining the 1.5 billion smartphones already in the market. She noted that 1 million new smartphones now join the network every day, about three times the number of babies that are born throughout the world each day. Noting that mobile data consumption has already been at least doubling every year, she predicted that usage will grow by an astounding 1000 percent over the next 10 years. "Everything wants to get connected in our environment today, everything wants to talk," she said, citing other predictions that there will be 25 billion connected devices globally by 2020. "It's just an onslaught." Lastly, Johnson foresees the development of a "digital sixth sense," or "a merging of the physical and digital worlds," in the near future. As consumer electronics makers start to put sensing monitors into their mobile handsets, she believes that wireless devices will increasingly enable users to "augment" their reality with "overlapping metadata." For example, Johnson envisions people in remote locations using mobile devices and medical sensors on their bodies to collect and send vital health information to doctors hundreds or thousands of miles away. She noted the current push to develop a Star Trek-like medical tricorder that could scan the body for a variety of health problems and conditions without touching the skin. And despite the resistance of many educators, she's promoting the use of mobile phones in classrooms to foster a more active and collaborative learning environment. — Alan Breznick, Cable/Video Practice Leader, Light Reading