European authorities have finally reached an agreement on rules to ban all roaming charges from June 2017 and prevent operators from blocking or throttling Internet traffic, in disregard of net neutrality principles, from next year.
The agreement comes almost two years after the European Commission (EC) first proposed making sweeping changes to the regulation of the region's telecom sector and follows months of negotiations involving the EC as well as the European Parliament and Council.
Operators have long complained that regulatory moves to lower pricing will hinder investment in next-generation networks but appeared largely to have given up the fight on roaming.
Moreover, while they have been similarly opposed to any enforcement of net neutrality, measures in this area look far less stringent than rules introduced in the US market earlier this year.
Operators will, for instance, be able to offer higher-quality services in partnership with over-the-top (OTT) players as long as this does not affect the Internet experience of the majority -- a loophole that is bound to anger the most ardent supporters of net neutrality.
Policing and enforcing this rule could also prove impractical and it remains unclear how authorities will punish service providers deemed to have overstepped the mark.
"I think the devil is in the details," says Dario Talmesio, the practice leader for Europe with market research company Ovum Ltd. . "This is a political statement in favor of net neutrality, but we still can't tell if and how it will really happen."
Responding to the EC's latest announcement, the GSM Association (GSMA) , which represents the interests of the region's operators, urged European authorities to do more to support the development of a digital single market.
"The region needs a forward-looking policy and a regulatory framework that further strengthens Europe as a preferred location for investment and innovation, with European citizens receiving the same level of protection when using the same or similar communication services," said Afke Schaart, the GSMA's vice president of Europe, in a statement.
A number of the region's biggest players would like to see greater harmonization of telecom regulation between the European Union's various member states. Of particular concern is the current lack of coordination when it comes to awarding new frequency licenses for use with mobile broadband services. But the GSMA also appears worried that national regulatory authorities may approach roaming and net neutrality regulations in different ways.
"It is important that the implementing act on roaming works effectively to prevent negative impacts on domestic markets, and guidelines for the open Internet rules ensure consistent application of the regulation across the EU," said the GSMA.
The EC is planning more widespread reforms next year that are intended to address issues such as spectrum harmonization, the fragmentation of regulation in other areas and the treatment of over-the-top players.
"We still have a lot of work ahead of us to create a digital single market," said Andrus Ansip, the EC's vice-president for the digital single market, in a statement. "Our plans to make it happen were fully endorsed by heads of state and government last week, and we should move faster than ever on this."
Next page: Decline of the roaming empire