NBCU Wins the Gold

5:00 PM -- Today on Contentinople:

  • NBC is breaking an Olympic record this year. No, not for the high jump. For hours of live video on NBCOlympics.com -- 2,200 live and 3,000 on demand. It's signed on a slew of technology firms, ranging from Microsoft to Torino-based Deltatre, to help out.

  • The latest headlines on the two-way MOU between Sony and six major U.S. cable operators are missing the point, says Cable Digital News editor Jeff Baumgartner. The good old set-top box is far from dead.

  • ComScore acquired mobile analytics firm M:Metrics for $44.3 million and 50,000 stock options. The move puts comScore two years ahead or where it would have been if it had attempted to develop mobile technology internally, CEO Magid Abraham says.
And in today's News Bits: NBCU and MTV announce an extreme partnership, Google's paid click growth rebounds in April, and Adobe and Qualcomm team up.

— The Staff, Contentinople

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