NBC's At-Work Audience Grows

4:15 PM -- Today on Contentinople:

  • The number of TV viewers for NBC's Olympics coverage is dropping, but the number of Web viewers is going up -- especially on weekdays. Why? Probably because everyone's watching at work.

  • Major League Baseball has extended its digital rights deal with ESPN. But ESPN is only offering the live games on ESPN360 and ESPN Mobile, which are not yet offered by Comcast or Time Warner.

  • Internet Evolution's Nicole Ferraro says in order to monetize Web content, we need to change user behavior -- in other words, no more free ad-less Golden Girls clips. Sorry.

And in today's News Bits, Microsoft hires Jerry Seinfeld to represent the company in ads. Take that, Justin Long.

— The Staff, Contentinople

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