Mobile Smells

8:25 AM -- You can download a lot of things onto mobile phones these days, and now you can even download smells. This week, NTT Communications Corp. (NYSE: NTT) will test a mobile version of the Fragrance Communication service it offers to fixed-line customers.

Mobile users can download "fragrance playlists" from sister company NTT DoCoMo Inc. (NYSE: DCM)'s i-mode mobile Website. Via the phone's infrared port, the fragrance data is sent to a special device that mixes various scents to get the odor the user selected. Users also get to watch and listen to audio/visual content associated with the smell.

NTT says it's looking for applications that combine fragrances with ringtones, music, and horoscopes.

— Michelle Donegan, European Editor, Unstrung

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