Mobile users can download "fragrance playlists" from sister company NTT DoCoMo Inc. (NYSE: DCM)'s i-mode mobile Website. Via the phone's infrared port, the fragrance data is sent to a special device that mixes various scents to get the odor the user selected. Users also get to watch and listen to audio/visual content associated with the smell.
NTT says it's looking for applications that combine fragrances with ringtones, music, and horoscopes.
— Michelle Donegan, European Editor, Unstrung