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Mo' Ads for Kiddies

11:30 AM -- Another mobile advertising startup targeting teens is on the scene, called Trutap. On the same day that Blyk launched its ad-funded service for 16 to 24 year olds, and MySpace launched its free mobile service, Trutap announced it raised $6.5 million in follow-on Series A funding from Tudor Investment Corp. That brings the total funding for Trutap to $14.2 million. (See Blyk's Ad-Funded Service Hits UK and Mobile MySpace.)

Trutap's application aims to connect 18- to 24-year-olds to all of their social networking sites, IM services, blogs, and photo sharing sites for free. The startup is currently in beta trials and hopes to launch commercial service in November and initially in Western Europe. The service will be supported by advertising, but co-founder and CEO Doug Richard says that they are still working on building the ad system and an open application programming interface (API).

— Michelle Donegan, European Editor, Unstrung

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