Mo' Ads for Kiddies
Trutap's application aims to connect 18- to 24-year-olds to all of their social networking sites, IM services, blogs, and photo sharing sites for free. The startup is currently in beta trials and hopes to launch commercial service in November and initially in Western Europe. The service will be supported by advertising, but co-founder and CEO Doug Richard says that they are still working on building the ad system and an open application programming interface (API).
— Michelle Donegan, European Editor, Unstrung