Martin Dishes on DTV

Federal Communications Commission (FCC) chairman (and cable's biggest fan) Kevin Martin has lent his explosive voice and exciting delivery style to EchoStar Satellite LLC for a public service announcement about the February 2009 digital TV transition.

"Dish Network subscribers won't notice much of a change," Martin explains, adding that those viewers with televisions that still obtain signals from rabbit ears or a rooftop antenna will need a satellite box or one of those nifty digital-to-analog converter units to drink in all the TV goodness they've grown accustomed to. (See Retailers Answer DTV Converter Call .)

Yeah, something tells me cable isn't going out of its way to get Martin to read a spot for them. Then again, these are the holidays. Let's all forgive and forget, shall we?

But perhaps cable doesn't need Martin's help to spread the message. Outside of those of us who cover the industry or know something about the regulatory environment, most consumers wouldn't know Martin from Harry Potter, though for most cable execs, anyway, Martin's policy actions more likely conjur up images of "He-Who-Must-Not-Be-Named."

On a pure entertainment level, cable's got him beat with Helen Birdwell. Aesthetic reasons aside, I don't understand why there's a TV floating on the surface of a swimming pool. For safety reasons, I strongly advise readers to refrain from duplicating that.

Memo to the National Cable & Telecommunications Association (NCTA) : What happened to the Eunice Mixon vid? I miss her feather duster and explanation of cable's "brilliantly crispy" digital picture. Did KFC corporate complain on copyright grounds? (See NCTA Vids Spotlight DTV Transition.)

— Jeff Baumgartner, Site Editor, Cable Digital News

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