10:00 AM -- From The Philter's PR Dos and Don'ts file, here's a pitch from one of the kids at Bite PR in San Francisco (Likely motto: "We bite. Big time."), as sent to our [email protected] address this week:

Hello Malcom,
I wanted to check in and see if you are available the week of November 28 for a chat with Nominum's VP of Marketing, Albert Gouyet. He'd like to discuss why wireless carriers should care about the domain name system (DNS) and how it can affect subscriber service and carrier profitability… As a company that develops DNS server technology for leading global service providers, Nominum can discuss what they've been hearing from customers and what wireless carriers should know when upgrading their systems.

Let me know if you're interested and we can set up a time for you to speak with Albert.

Thanks for your consideration.


The most lovely thing about the famed generic interview pitch is that it almost always has the wrong name. Is this a software issue or a PR industry standard practice?

I'm not Malcom. Even guys who are named Malcom actually spell their name as Malcolm, not Malcom. And, in its 6-plus year history, no employee of Light Reading has ever been called Malcom or Malcolm.

— Phil Harvey, Name Dropping Editor, Light Reading

Michael Harris 12/5/2012 | 3:35:22 AM
re: Malcom-tent Maybe they think the monkey is named Malcolm? Sorry Larry.
Lite Rock 12/5/2012 | 3:35:21 AM
re: Malcom-tent Clearly a cut and paste error leading to the Erin-t emailing.

I am sure Malcom Collins the Nortel Enterprise Network Pres. would take issue with you on the spelling thingy.

Larry is funky but certainly no Malcom-tent.
Michael Harris 12/5/2012 | 3:35:11 AM
re: Malcom-tent Good call. Maybe the bite pitch was intended for the Nortel pres. :)
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