Dan Frommer at Silicon Valley Insider has a two-part answer for how to fix Apple TV:
- Improve the content, and divorce it from iTunes.
- Turn it into a set-top box and DVR.
I like it. Apple Inc. (Nasdaq: AAPL) doesn't need an army of developers -- just an attitude that better fits the way people use the TV.
Step 1 seems like a no-brainer.
Step 2 may be more than Apple would want to do, but it would add juice to the battle for the living room.
What's really intriguing to me, personally, is the DVR idea. I'm rooting for the hardware-based DVR, which someone recently told me is getting hard to find on Fry's shelves. Why should I subscribe to TiVO or anybody else's service when all I want to do is record? Just give me the box, and I'm sure I'm big enough to work it all by myself.
Much as I dislike Apple, I'd be intrigued by an AppleTV/DVR. That's a longshot, though, for a product that's just a hobby.
— Craig Matsumoto, West Coast Editor, Light Reading