Hutch Wakes Up
The carrier is reported to have experienced a fivefold increase in handset sales after launching a series of aggressive price cuts that undercut rival voice offerings by up to 50 percent -- a move some analysts regarded as a last-ditch attempt to boost flagging sales (see Hutch: Fab, Gear Spike?).
A spokeswoman from the Carphone Warehouse, the U.K.’s largest mobile phone store, says that Hutchison is now selling 15,000 handsets a week, compared to a previous figure of 3,000.
The statistics are a huge improvement on official figures released on March 20 of 10,000 sales overall. The next sales update will be kept under wraps until Hutchison reports results in August.
Hutchison was unable to provide comment by presstime. The company’s only spokesman permitted to actually talk to the media -- Ed Brewster -- had sadly “gone home sick.” [Ed. note: Get well soon, Ed!]
— Justin Springham, Senior Editor, Europe, Unstrung