Here Comes the Boss!

4:45 PM -- Today on Contentinople:
— The Staff, Contentinople
- CBS is unapologetically marketing its March Madness On Demand coverage to at-work audiences, touting its "Boss Button," which is located above the video and allows viewers to quickly switch to a work-friendly spreadsheet when the boss approaches. Last year the boss button was used by about 2.5 million -- so many that this year the page is sponsored, by Comcast.
- NBCU picked Conviva to help manage distribution of its live and on-demand video content online.
- Users of Sony's PlayStation 3 and PlayStation portable devices will now be able to download NBCU TV shows, like Battlestar Galactica or The Office, and Universal pictures, such as Wanted or Milk.
— The Staff, Contentinople