5:00 PM -- From The Philter's Google (Nasdaq: GOOG) file, some sundry stats from Nielsen/NetRatings , as distributed this afternoon to journalists:
  • Web traffic to the Google parent company grew 22 percent from Q3 2005 to Q3 2006, increasing from a 3-month average monthly unique audience of 80.3 million to 98.4 million.
  • Google Search accounted for half of all searches conducted in September 2006, with over 2.8 billion search queries.
  • Google ranked No. 1 in search share in four out of five search verticals, including Web, Local, News, and Image Search. In Shopping Search, Froogle ranked No. 3.
  • Sponsored Search Link advertising impressions on the Google advertising platform have increased 12 percent from September 2005 to September 2006.

— Phil Harvey, Google Editor, Light Reading

Larry, Monkey 12/5/2012 | 3:37:14 AM
re: GOOG SAN FRANCISCO (MarketWatch) -- Google Inc. is on track in 2006 to become the first company ever to pocket 25% of all U.S. online ad spending in a calendar year, according to a new report from eMarketer, an online ad tracker...

Michael Harris 12/5/2012 | 3:37:09 AM
re: GOOG Nice reminder that with all hype about Google expanding into IP services, like video via YouTube, this is primarily an advertising-driven company desperate to diversify.

Scott Raynovich 12/5/2012 | 3:37:08 AM
re: GOOG Here's the bottom line on Google: THEY ARE A CONSUMER ADVERTISING COMPANY

No matter how many PhDs they have, you can't change that.

Now granted, they are making a lot of money right now. Good for them. The economy could change though, and consumer advertising and famously competitive. Watch the stock price carefully. It peaked out around $475 last spring (and despite all the hoopla, has yet to have taken out last spring's high). If this moves exhausts itself without making new highs, there's trouble ahead.

Pete Baldwin 12/5/2012 | 3:37:08 AM
re: GOOG Still glowering about the Google/YouTube stuff, eh Michael? :)

Well, I do think they've latched onto something there. Yes, it's hard to see what the revenue model would be. But I don't think you can dismiss it.

As for Google being "desperate" ... possibly. But they've also just got the resources to dabble, to try to stumble onto the Next Big Thing before somebody else takes it over. They're like the Xerox PARC of Web 2.0. (And granted, like PARC, they could get all their ideas copied by someone who ends up making all the real money off them.)

I will now undercut my own argument by saying: I seem to recall Netscape, back in its days of power, spinning its own tales of taking over the world (smaller scale; we're talking desktops and primitive Web browsing.) Guess that didn't work out.
sfwriter 12/5/2012 | 3:37:07 AM
re: GOOG "Here's the bottom line on Google: THEY ARE A CONSUMER ADVERTISING COMPANY"

You'd be surprised at how many people in the Bay area don't really understand that fact. It's like everyone has chugged gallons of the Google Kool-Aid.

A local radio station reported that after Google's earnings were released yesterday, execs declared that Google employees could invite ANY band they want to play at the holiday party.
corvo 12/5/2012 | 3:37:06 AM
re: GOOG scott,

good astrology.
Michael Harris 12/5/2012 | 3:37:02 AM
re: GOOG Here's the bottom line on Google: THEY ARE A CONSUMER ADVERTISING COMPANY

Yepper. As explained by the LR update today
"Google on YouTube: It'll Ad Up" at http://www.lightreading.com/do...

Google execs explained that they believe many products sell better if they can be shown in action on video. "This may sound like heresy for Google, but search isn't always the best way to learn things," says Google co-founder Sergey Brin. "If you want to learn a sport or learn how to build a house, video is the best way to do that."

Google VP of product management Jonathan Rosenberg was a little more specific. "One of our customers sells a guitar tuner, and itGÇÖs a cool product, but the only way to see how the product really works is to watch it being used, and the only way to do that is with video."

YouTube is not a cable of telco video service killer. It is a way for Google to expand into video advertising.

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