Give NBC a Medal

5:25 PM -- Today on Contentinople, we celebrate yet another day of the Olympics:

  • NBCU has dubbed its Olympics Web/TV/mobile extravaganza "the largest multiplatform sports event of all time." Maybe so: The network has sold more than $1 billion in advertising and wrangled 25 million unique users on NBCOlympics.com. But can it keep up this momentum after gymnastics and swimming come to an end this weekend?

  • Panther Express announced two managed hosting providers -- NetBenefit and SingleHop -- as resellers this past week. With NetBenefit, it was a "shotgun wedding," an exec says, as the company scrambled to provide access to the U.K.'s newly released UFO files.

And in today's News Bits, we examine the emerging details of Google's first mobile phone.

— The Staff, Contentinople

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