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Disney Lowers Bar Again

NOON -- Heigh-ho, Heigh-ho! The moral dwarves of the "What Could Possibly Go Wrong?" department at Disney have been working overtime, as Reuters reports:

    Walt Disney Co. unveiled a program on Tuesday to let preteens create personal mini Web sites like MySpace's very popular social networking site for older teens and young adults, with parental controls it hopes will create a safe haven.

    The Disney feature, called Disney Xtreme Digital, or Disney XD, is aimed at kids under 14, with parents getting control over Internet activities, Paul Yanover, executive vice president and managing director of Disney Online, said in an interview...
IDs will be rigorously checked.
    Kids can gather games, videos and music files from Disney's promotions-rich Web site and place them on a page that they decorate with a selection of motifs from the company's rich character library...

    "There is a weaving together of entertainment and promotion and marketing," he added. "It's difficult to say where one ends and the other begins..."
Well, it's a small world, after all.
    The goal is to create a community of kid marketers for Disney...
Ah! Now I get it. It's like a jobs fair! And here I thought there was something sinister and underhanded going on. I really need to get my mind out of the freezer.

— Larry, Attack Monkey, Light Reading

Lite Rock 12/5/2012 | 3:09:20 PM
re: Disney Lowers Bar Again At what point does the Social Networking phenomenon morph into a recognized psychiatric syndrome.

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There's Gold in them thar hills!!

Cheers

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