Digital TV Sales More Than Double in Q1

Here's some good news for cable operators seeking to sell more high-definition TV (HDTV) set-top boxes and subscription packages to customers: Digital TV (DTV) sales jumped 101% to 3.4 million units in the first quarter. In a generally overlooked notice last week, Consumer Electronics Association (CEA) President & CEO Gary Shapiro announced that DTV sales slightly more than doubled on a year-over-year basis in Q1, generating $3.6 billion in revenue. With the first quarter usually one of the weakest of the year for consumer electronics equipment sales, that total puts DTV sales easily on track to meet CEA's projections of 15.9 million units and $23 billion in receipts for the year. CEA also forecasts that DTV sets will easily outsell conventional analog TV sets for the first time in 2006. In addition, CEA said flat panel TV display sales skyrocketed in the winter quarter, slightly more than tripling from last year's results. The electronics trade group did not release the actual numbers. But it said its most recent survey indicated that 49% of consumers say they plan to make a flat panel display their next TV purchase. CEA estimates that electronics manufacturers shipped more than 12 million DTV sets last year, producing about $17 billion in revenue. The group reckons that HDTV products make up about 85% of total DTV sales.
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