Comcast Corp. (Nasdaq: CMCSA, CMCSK) is developing a new cloud-based user interface that works across TVs, laptops and smartphones that ties in information and data from the cable company's bundle of video, voice and Internet services. Comcast has codenamed it Project Dayview, and ran demos of it here at the show. Among the features of the UI, which is still in beta form and expected out later this year, it provides access to appointments, texts, emails, voicemails, DVR information, and even ties into the company's Xfinity Home security and automation service. The UI, which taps into a cloud-based platform that also powers the operator's next-gen X1 video service platform, can also serve as a TV screensaver. Comcast Cable President and CEO Neil Smit demonstrated it here on Monday:
Adobe Systems Inc. (Nasdaq: ADBE) has upgraded its TV ad platform so cable operators can splice commercials dynamically into live TV feeds being streamed to tablets, smartphones and other connected devices. The update, called Primetime Simulcast, will initially support iOS and Android devices. Adobe is targeting Primetime Simulcast to programmers and cable companies, and the product is currently in trials, says Jeremy Helfand, VP of monetization at Adobe, which is already providing TV Everywhere authentication services (via its Adobe Pass platform) to operators such as Comcast, DirecTV Group Inc. (NYSE: DTV), Dish Network LLC (Nasdaq: DISH), Time Warner Cable Inc. (NYSE: TWC) and Cox Communications Inc. , among others.
Comcast Spotlight , the ad arm of the cable operator, has launched Comcast Media 360, a unit focused on cross-platform advertising. Led by Group VP Andrew Ward, CM360 will center on targeted and interactive advertising and work with third-party research firms to help measure the impact of multi-screen advertising. Starcom MediaVest Group Exchange has already secured participation from three ad clients to tap into the new division's capabilities, with campaigns slated to run later this year.
Outside The Cable Show bubble, The Kansas City Starreports that Google (Nasdaq: GOOG)'s 1-Gig fiber-to-the-premises (FTTP) deployment won't hit a self-imposed deadline to launch services by June 30, but should still get off the ground during the summer. (See Google Fiber Goes 100 Miles & Counting .)