Cisco Lands Another Video
Cisco made a big deal about Videoscape at last month's International CES . And, just this week, it made a big deal about Videoscape at the Federal Communications Commission (FCC) as the Commission mulls what to do next with its AllVid proposal. The cable industry has some pretty clear ideas on what the FCC should do with it. (See Cisco: We've Got AllVid AllCovered, CES 2011: Cisco Wants Videoscape to Play Nice, CES: Cisco Unveils Master Plan for Video and NCTA to FCC: Call Off 'AllVid' .)
Given that just one service provider (Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) is known to be deploying Videoscape, it seemed like another pretty big deal if it was coming to ONO, which, by the way, isn't run by Yoko. [Ed. note: We checked that. So please allay any fears that the operator is heading toward an ugly breakup that will leave its broadband and TV fans brokenhearted.]
Anyway, the body of the blog post doesn't mention anything about Videoscape, so that was curious. However, it did go on to say that Cisco and ONO "formalized an ongoing partnership" that involves Cisco's Docsis 3.0 cable modem termination systems (CMTS) and some pretty fancy HD-DVR media servers that sport MPEG and Docsis spigots, meaning those boxes can support the MSO's regular RF video as well as Web-fed content.
So, ONO's definitely making steps toward the Videoscape vision. It's just not doing it yet.
We're told that the deployment doesn't yet include some software and some of the cloudier components associated with Cisco's Videoscape architecture.
OK, so we're all clear on that. Oh, by the way, the headline on that blog has since been fixed to read: Advanced Video in Spain.
And this blog post certainly gives Cisco license to give me guff the next time I goof.
— Jeff Baumgartner, Site Editor, Light Reading Cable