Cable modem/CMTS

Cisco Lands Another Videoscape Customer

5:25 PM -- A headline writer for the Cisco Systems Inc. (Nasdaq: CSCO) blogosphere apparently jumped the gun a bit Monday when he or she suggested (OK, outright declared) that ONO , Spain's largest cable company, was deploying Videoscape, the cloud-based architecture that will help service providers blend their regular video with video, apps and content sourced from the Intertubes.

Cisco made a big deal about Videoscape at last month's International CES . And, just this week, it made a big deal about Videoscape at the Federal Communications Commission (FCC) as the Commission mulls what to do next with its AllVid proposal. The cable industry has some pretty clear ideas on what the FCC should do with it. (See Cisco: We've Got AllVid AllCovered, CES 2011: Cisco Wants Videoscape to Play Nice, CES: Cisco Unveils Master Plan for Video and NCTA to FCC: Call Off 'AllVid' .)

Given that just one service provider (Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) is known to be deploying Videoscape, it seemed like another pretty big deal if it was coming to ONO, which, by the way, isn't run by Yoko. [Ed. note: We checked that. So please allay any fears that the operator is heading toward an ugly breakup that will leave its broadband and TV fans brokenhearted.]

Anyway, the body of the blog post doesn't mention anything about Videoscape, so that was curious. However, it did go on to say that Cisco and ONO "formalized an ongoing partnership" that involves Cisco's Docsis 3.0 cable modem termination systems (CMTS) and some pretty fancy HD-DVR media servers that sport MPEG and Docsis spigots, meaning those boxes can support the MSO's regular RF video as well as Web-fed content.

So, ONO's definitely making steps toward the Videoscape vision. It's just not doing it yet.

We're told that the deployment doesn't yet include some software and some of the cloudier components associated with Cisco's Videoscape architecture.

OK, so we're all clear on that. Oh, by the way, the headline on that blog has since been fixed to read: Advanced Video in Spain.

And this blog post certainly gives Cisco license to give me guff the next time I goof.

— Jeff Baumgartner, Site Editor, Light Reading Cable

DCITDave 12/5/2012 | 5:13:37 PM
re: Cisco Lands Another Videoscape Customer

What components or products does a Videoscape deployment have to include in order to be called "Videoscape"?


DCITDave 12/5/2012 | 5:13:31 PM
re: Cisco Lands Another Videoscape Customer

I think their blog posting mistake shows that it's really just a matter of how the purchase order is worded. Also, I think you sent more readers to their blog by reporting on a mistake than they would have seen otherwise. 

Jeff Baumgartner 12/5/2012 | 5:13:31 PM
re: Cisco Lands Another Videoscape Customer

It's worth getting an exhaustive checklist so we have a better sense of what qualifies a Videoscape deployment, so we'll see if they can provide one that goes into deep detail. At CES, Cisco outlined the primary components of the architecture, including the "Media Suite" for management, "Conductor"  (real-time messaging for social networking and other apps); and the set-tops and gateway client devices.  But I imagine there's got to be a CDN piece in there supplied by Cisco or a third party CDN that Videoscape can interface to. But we'll follow up to get a better sense of what needs to go into the Videoscape picture. JB


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