& cplSiteName &

Brats, Beer & Broadband

Phil Harvey
7/18/2006
50%
50%

7:45 PM -- I saw another press mention of picnic marketing this week and it makes me wish reporters would put a little mustard on their observations.

From the San Antonio Express-News Blog Page comes this well-fed report of AT&T's picnic marketing efforts:

There were hamburgers and hot dogs at the community pool, plus an AT&T-sponsored "dive-in movie screening" and an ice cream truck distributing frozen treats and previews of the U-Verse service.

More importantly, though, there was the company's U-Verse mobile demo unit, a tractor trailer spiffed up inside to look like a living room with big screen TVs hooked up to the AT&T's new video service.

Unfortunately, details of the cuisine were passed along but not a real sense of how many picnickers were really drinking the Kool-Aid. But it does make me wonder: Does a service more or less have to be ubiquitous before it's taken to a public park and served with such relish?

More importantly, have you seen any plans of picnic marketing in your fair burg? If so, send me an invite. I'll bring the 'tater salad.

— Phil Harvey, Burgers-n-Beers Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sfwriter
50%
50%
sfwriter,
User Rank: Light Beer
12/5/2012 | 3:48:14 AM
re: Brats, Beer & Broadband
What is a dive-in movie screening?
DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 3:48:12 AM
re: Brats, Beer & Broadband
I don't know. AT&T's product literature never mentioned anything about underwater cinema.

ph
More Blogs from The Philter
Our series on the state of the SD-WAN market continues with a discussion on what's holding back some companies in the space and how standards and new technologies are advancing the cause of SD-WAN.
Jio's competitive market, fast growth and expanding customer base present some interesting machine learning and analytics challenges for Guavus, its newly announced analytics partner.
It's going to take some televisionary moves for pay-TV providers and big studio owners like AT&T to sort out what consumers want, how to package it and what to call it.
Machine learning is primed to help service providers run more efficient and effective networks, but first the good ideas have to make their way from the lab to the real world – and that's a big challenge, according to the University of Chicago's Nick Feamster.
Light Reading's editors discuss Dish Network, its pioneering past, a few hilarious missteps and why the company seems just as likely as anyone to be the next big player in 5G networks.
Featured Video
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1-2, 2019, New Orleans, Louisiana
October 10, 2019, New York, New York
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events