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Brats, Beer & Broadband

Phil Harvey

7:45 PM -- I saw another press mention of picnic marketing this week and it makes me wish reporters would put a little mustard on their observations.

From the San Antonio Express-News Blog Page comes this well-fed report of AT&T's picnic marketing efforts:

There were hamburgers and hot dogs at the community pool, plus an AT&T-sponsored "dive-in movie screening" and an ice cream truck distributing frozen treats and previews of the U-Verse service.

More importantly, though, there was the company's U-Verse mobile demo unit, a tractor trailer spiffed up inside to look like a living room with big screen TVs hooked up to the AT&T's new video service.

Unfortunately, details of the cuisine were passed along but not a real sense of how many picnickers were really drinking the Kool-Aid. But it does make me wonder: Does a service more or less have to be ubiquitous before it's taken to a public park and served with such relish?

More importantly, have you seen any plans of picnic marketing in your fair burg? If so, send me an invite. I'll bring the 'tater salad.

— Phil Harvey, Burgers-n-Beers Editor, Light Reading

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User Rank: Light Beer
12/5/2012 | 3:48:14 AM
re: Brats, Beer & Broadband
What is a dive-in movie screening?
User Rank: Light Beer
12/5/2012 | 3:48:12 AM
re: Brats, Beer & Broadband
I don't know. AT&T's product literature never mentioned anything about underwater cinema.

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