Comment (0)From The Philter's marketing overkill file, this photo says it all:
Tacky, eh? Well, Samsung says its 55,000 square-foot wrap of the Stardust hotel is the largest outdoor advertisement in Las Vegas history. And that's quite a cheeky claim for a city that has entire hotels shaped like pyramids. The Stardust, by the way, is scheduled for demolition next year.That's not all Samsung did to make itself unavoidable during the show. From its show PR kit:
As show attendees near the convention center, a 30-foot tall mock-up of the ultra-slim a900 mobile phone will meet them, and when they leave, show-goers will see Samsung's branding on five, four-sided 14-foot tall banners at bus stops. With additional Samsung signage on more than 200 taxi toppers, outdoor and airport banners, and in Starbucks(TM) locations inside the Las Vegas Convention Center, Samsung has blanketed CTIA and Las Vegas.And if this marketing plan doesn't work, they'll be holding their next shareholders meeting at the Stardust.
Once inside the convention center, in Samsung's 7,200 square foot exhibit space (Booth #3226), the company has created an experiential guided tour -- "The Samsung Experience"…
— Phil Harvey, Big Marketing Editor, Light Reading
