5:15 PM -- Today on Contentinople:

• At the Digital Media Summit, NBCU president and CEO Jeff Zucker warned broadcasters that they could be risking extinction if they don't adapt to changing viewing habits. "Newspapers didn't ask the questions fast enough and weren't willing to be honest with themselves," Zucker said. "We need to be honest about the changes in what's going on in broadcasting."
  
  
• Family Guy creator Seth MacFarlane is now in on Hulu's "evil plot to destroy the world," along with Alec Baldwin and Eliza Dushku.
  
  

And in today's News Bits, ZillionTV announced its executive team.

— The Staff, Contentinople