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3G/HSPA

3's Free Videos

1:50 PM -- Startup Blyk isn't the only service provider offering free ad-supported mobile services in the U.K. Mobile operator Three UK says more than 1 million (or about a quarter of its U.K. subscriber base) have signed up to watch a free mobile video service that's supported by advertising. (See Blyk's Ad-Funded Service Hits UK and Blyk'd.)

Rhythm NewMedia sells and serves the video ads. Advertisers that use the service include Cisco Systems Inc. (Nasdaq: CSCO), Intel Corp. (Nasdaq: INTC), Nivea, and Paramount Pictures.

— Michelle Donegan, European Editor, Unstrung

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