iPads Kill Netbook Growth

10:50 AM -- Apple Inc. (Nasdaq: AAPL)'s iPad is swallowing the netbook market, Fortune reports.

As illustrated by this graph from Morgan Stanley, growth in netbook sales plummeted from 641 percent in July 2009 to 68 percent in January 2010 when the iPad was announced. It fell further to 5 percent in April 2010, the month the iPad descended from the heavens.

Fortune also noted this Morgan Stanley statistic: Forty-four percent of US consumers who were planning to buy an iPad said they were buying it instead of a netbook or notebook computer.

Other devices likely to be cannibalized by the iPad: e-readers, desktop computers, handheld video games, and -- most significantly -- Apple's own iPod Touch.

In other news:

  • CBS publishing company Simon & Schuster saw its digital publishing revenue increase 233 percent to $12 million in the first quarter, due to an upswing in e-books, audio downloads, and standalone apps, paidContent reports.

  • Newsweek editor-in-chief Jon Meacham appeared on The Daily Show last night to talk about the future of the up-for-sale mag. "For 77 years, the emphasis has been on the print. It's probably time to flip that, in which you are solely focused on the digital," Meacham said. [Ed. note: Ya think?]

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    — Erin Barker, Digital Content Reporter, Light Reading Cable

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