In recent months, I had the opportunity to observe and work with Huawei on few of its marketing campaigns. Its campaigns and commitment to initiatives such as API exposure (CaaS), policy management and analytics, big data, etc., reflect Huawei's deep understanding of leading global network operators' needs and technology requirements.
Huawei's current focus on big data and analytics, alignment of policy management with analytics, service exposure, etc., initiatives are geared to meet operator requirements and architected to increase their profitability. Let us take a look at why these initiatives from Huawei are so significant in today's competitive communications environment.
As traditional services in the telecom industry have reached saturation, operators are looking for alternative revenue streams. However, this is not easy for operators, as consumers' habits are changing. With the penetration of intelligent devices such as smartphones and tablets, today's consumers want services when, where, and how they want them, as well as a seamless, quality experience across all channels. Operators are trying to deal with this consumer shift while at the same time trying to cost effectively manage the increased traffic across their networks. The explosion in data traffic and increased demands on bandwidth have driven operators to more advanced approaches to pricing data plans as a means to manage the copious amounts of traffic on their networks, while looking to innovative pricing models to try and maximize revenue and profits.
In order to balance network resources, deliver on optimum customer experience, and enhance their revenue streams, we see operators across the globe adopting some key initiatives. Prominent among them are:
- Close alignment of policy management, analytics, and charging: In today's new era of data monetization, communications service providers recognize that flat-rate business models cannot be sustained in the long run. In order to remain profitable and competitive, they need to tie data/bandwidth consumption with revenue in-flow. The area of policy management, aligned with advanced analytics and charging, is a key interest for most communications service providers.
- Leveraging big data and advanced analytics: Today's phenomenal growth of data requires that service providers not only understand big data to decipher the information that counts, but also -- more importantly -- the possibilities of what they can do with it using big data analytics. Service providers are sitting on terabytes of data that are stored in siloes and scattered across the organization. In order to exploit the full potential of this stored data, service providers must have solutions that can help them correlate, process, and decipher nuggets of actionable information.
- Service exposure for cross-industry collaboration: Faced with margin erosion in their core telephony markets and a pace of data traffic growth that is far outstripping the rise in data-associated revenues, network operators are under pressure to increase margins using the assets they have in place. Forward-thinking communications service providers are banking on API service exposure as a mechanism to foster innovation and catalyze cross-industry collaboration.
I recently conducted a series of radio shows with Huawei, listed below. I encourage readers to click through and take a look:
- Necessity of analytics in the Policy Control domain - A real-time closed-loop approach
- Monetizing Network Capabilities With CaaS: Truly delivering value through enablement and partner segmentation
— Ari Banerjee, Senior Analyst, Heavy Reading