However, consumers may not be interested in paying $1.99 -- the same price they pay on iTunes for a download of a TV episode -- for a mere stream, which can't be put on an iPod or watched on a plane, for example.
According to Kafka, networks and studios are insisting on the $1.99 price tag for streams, fearing that if they go lower they'll have to rework existing deals and saying that consumers aren't all that big on downloads anyway.
"Executives at YouTube and TV insist that the disparity is simply a perception problem and cite studies that show that most people who download TV episodes only watch them once, anyway. But that’s a tough sell," Kafka writes.
In other news:
- Michael Jackson
- Megan Fox
- Britney Spears
- American Idol
- Kim Kardashian
— Erin Barker, Digital Content Reporter, Cable Digital News