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Wi Oh Wi?

5:15 PM --I have nothing against Nokia Corp. (NYSE: NOK)'s new potential Bluetooth replacement, Wibree. Really. (See Nokia Readies Bluetooth Buster.) But why call the damn technology that, I wonder?

I suppose it is to gave the impression that the new specification is part of one big happy family of wireless technology -- including WiFi, WiMax, and Wibro. It is, however, just going to get confusing; none of the "Wi-" technologies currently work together, and Nokia's Bluetooth successor is intended to be for personal-area networking anyway.

Pity the poor user. Especially as Nintendo is also coming out with a wireless gaming console called the "Wii" this November just to muddy the waters further.

— Dan Jones, Site Editor, Unstrung

farpoint 12/5/2012 | 3:38:50 AM
re: Wi Oh Wi? I think you're right - but there obviously isn't a big naming authority in the sky that can manage this. The big problem so far has been with WiMAX - I still find people who think it's Wi-Fi on steroids, when in reality the two have nothing to do with one another. But which would you rather buy, Wi-Fi or WiMAX MAX MAX (radio announcer voice with lots of reverb here)? Wibree - well, what can I say? I suppose this concept has a chance, competing with Zigbee. Maybe they should have called it WiBee, although BlueBee would have been better. 'Scuse me while I go trademark that... (Jimi Hendrix guitar riff here). Hey, Dan, can you add sound to these things?

Thx. Craig.
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