Wi Oh Wi?
I suppose it is to gave the impression that the new specification is part of one big happy family of wireless technology -- including WiFi, WiMax, and Wibro. It is, however, just going to get confusing; none of the "Wi-" technologies currently work together, and Nokia's Bluetooth successor is intended to be for personal-area networking anyway.
Pity the poor user. Especially as Nintendo is also coming out with a wireless gaming console called the "Wii" this November just to muddy the waters further.
— Dan Jones, Site Editor, Unstrung