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Welcome to the Hotel Cupertino

5:45 PM -- The fiendishly clever thing about Apple Inc. (Nasdaq: AAPL)'s iCloud "digital hub" strategy is the way that it locks the user into a Mac-centric upgrade path once it comes time to move to the next device.

Consider that iCloud -- if it all works as advertised -- is supposed to allow you to access your music, photos, video, email and appointments across pretty much any device you like, as long as it's an iDevice. Make your next phone a Samsung Electronics Co. Ltd. (Korea: SEC) or grab a BlackBerry PlayBook as your tablet choice and you're not getting any of that sweet automatic update action.

Of course, Apple still supports synching up your iTunes account on a PC with your devices and the iCloud service. I'd bet, however, that Apple might even be expecting a minor iMac bump from those that like to complete the set.

Now, lots of people won't care that they're more locked into an Apple lifestyle than ever with iCloud. But consider how many more areas Apple could potentially extend this service into with applications such as mobile TV and movie streaming looking like the next obvious extensions.

How much of both your work and personal life could eventually end stored in the iCloud? Apple isn't messing around with capacity here; it has already built three data centers to crunch the cloud.

Remember: You can log out but you can never leave!

— Dan Jones, Site Editor, Light Reading Mobile

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joset01 12/5/2012 | 5:03:08 PM
re: Welcome to the Hotel Cupertino

There's an app called Double Twist that does (at some of) the sync work for Android phones. I'm sure third-parties will try and link other devices to the iCloud over time, Apple will likely want to stop them if possible:


 


http://www.doubletwist.com/

paolo.franzoi 12/5/2012 | 5:03:08 PM
re: Welcome to the Hotel Cupertino

 


Are there iTunes apps for other Tablets (Android or RIM or [gag] Windows based)?


Any thoughts on how one might do iTunes (or a cloudy iTunes) on a Chromebook?


 


seven


 

crazy4geek 12/5/2012 | 5:03:06 PM
re: Welcome to the Hotel Cupertino You can check-out any time you like, but you can never leave!
Stevery 12/5/2012 | 5:03:06 PM
re: Welcome to the Hotel Cupertino

I gotta say:  It looks a lot like Apple just invented Google Docs/Calendar/Contacts.  They also brought back the gDrive.

joset01 12/5/2012 | 5:03:02 PM
re: Welcome to the Hotel Cupertino

To a degree, the difference that locks users in is the automatic updates of media libraries and apps across iOS devices. If that works well (and hey, it may not) its the kind of labor saving idea that locks people into an upgrade path, I think.

paolo.franzoi 12/5/2012 | 5:03:01 PM
re: Welcome to the Hotel Cupertino

 


Hey a thought....


Since Carol is the "Cloud" person perhaps she can provide us some compare and contrast of the different services between Amazon/Google/Apple/MS and any other big boys here.


Maybe as well - since this is a telecom site (sorta unless it is really a monkey site - I see you Larry...) we could speculate on how our friends at Comcast/Verizon/AT&T/TWC/Cablevision are going to compete with this stuff.


seven


 

DCITDave 12/5/2012 | 5:03:01 PM
re: Welcome to the Hotel Cupertino

I think there's another way to look at iCloud. You are now locked into an iOS device in a way, as Dan pointed out. But using iCloud you are also free from the laptop and desktop, which is an idea whose time has come. 


The real crutch of tablet and smartphone computing is that those devices required set-tup, syncing, feeding and watering via the PC. That is no longer the case. Now they are independent of the home computer, completely replaceable and one step closer to being disposable.


For Apple, a hardware company, a world where desktops and laptops are relegated to certain tasks, the nearly-disposable mobile device gives you a new lease on life, well before your old lease expired.

joset01 12/5/2012 | 5:03:00 PM
re: Welcome to the Hotel Cupertino

Hey Seven


 


Phil H and I will be chatting about the carrier angle later on today, watch for the podcast! Suffice to say that they really seem to have missed the boat on getting services out before savvy vendors did.

Stevery 12/5/2012 | 5:02:59 PM
re: Welcome to the Hotel Cupertino

>  Suffice to say that they really seem to have missed the boat on getting services out before savvy vendors did.


Comcast/Verizon/AT&T/TWC/Cablevision were great at carrying TV signals, but competing on programming was never in their DNA.


Similarly, Comcast/Verizon/AT&T/TWC/Cablevision are great at carrying bits, but services (= "programming" in the modern age) is not in their DNA.


puts on full-body asbestos armor

DCITDave 12/5/2012 | 5:02:59 PM
re: Welcome to the Hotel Cupertino

Verizon has already shown some interesting movement here. While not providing a consumer storage locker for tunes and such, they do significantly improve the TV viewing/navigating/searching experience by using the home network, a fiber connection and a cloud infrastructure: 


http://www.lightreading.com/blog.asp?blog_sectionid=217&doc_id=208194


 

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