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Web Starts to Supercede TV


5:00 PM -- Today on Contentinople:

  • It turns out that Web video might just, in the parlance of our times, kill television. IMMI's new report finds that 20 percent of traditional TV content is now viewed on the Web. Of that 20 percent, a whopping 50 percent of viewers are using the Web to replace their television watching -- that's 10 percent of all traditional content viewing. Yow.

  • Major newspaper player Gannett invests $10 million in user-generated video network provider Mogulus. Gannett is also a customer, and the company has signed on to use Mogulus's platform to feed live video to some of its newspapers' Websites.

And in today's News Bits, advertisers target teens via the Web. Guess who the early adopters are? (The answer is not the advertisers.)

— The Staff, Contentinople

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