& cplSiteName &

Has AT&T Inked a Deal With Google for TV?

Mari Silbey

AT&T has confirmed that it will launch a premium over-the-top video service later this year, but it hasn't answered one fundamental question about how it will bring that service to market: What role will Google play?

This is no idle query. There's already evidence that AT&T Inc. (NYSE: T) is planning to use an Android-powered device for OTT streaming. Variety uncovered an FCC filing last October that showed an AT&T client device powered by Android TV.

Assuming this is the hardware that AT&T has planned for its new service, what kind of deal has the telco signed with Google (Nasdaq: GOOG)? And what does Google get out of it?

Source: FCC
Source: FCC

There are two options for anyone running Android as a TV operating system. Option one is to go open source, using only the baseline code for Android and then developing functions like a TV launcher and integrations with third-party apps on top. Beyond the fact that the FCC filing mentioned above already suggests that AT&T isn't taking this route, it would be a difficult and time-consuming path for the telco to pursue. And it certainly wouldn't help with keeping investment costs down.

Option two is take on the full Android TV experience. Using Google's operator tier for Android TV, AT&T would be able to control the user interface for its service, maintain direct subscriber billing and offer access to features like voice control and Google Search. However, AT&T would also have to allow consumer access to other parts of the Android ecosystem, including competitive video apps.

On the surface, option two sounds like a reasonable tradeoff. In exchange for a licensing fee, AT&T gets a robust, well-supported platform, and even though users can migrate over to other apps, the default setting is for the telco's own service.

But, and this is a big but, there's another hidden cost to the arrangement: data. Google gets to collect new data on user behavior when Android TV is deployed.

Want to know more about video and TV market trends? Check out our dedicated video services content channel here on Light Reading.

There's no way for us to know the terms of an agreement between AT&T and Google, assuming there is a deal in the works. But at the very least I imagine Google can ferret out what shows consumers watch and how they search for TV-related content. And if AT&T eventually migrates its entire customer base over to that OTT platform, that means new data on 25 million consumers across the US. For an advertising company, that's a gold mine.

Ironically, AT&T could also be assisting Google with data at a time when the telco itself is looking to stand up a new advertising platform for TV. AT&T CEO Randall Stephenson has been making a big deal of the company's advertising strategy, which it plans to put into effect if and when the deal to acquire Time Warner Inc. (NYSE: TWX) goes through. In fact, at the recent JPMorgan Telecom Media & Technology Conference conference where Stephenson first confirmed a new OTT service is on the way, he also said point blank about the company's advertising plans: "This is taking to the world of premium video what Facebook and Google have done so expertly in the world of digital." (Credit: Seeking Alpha transcript.)

AT&T is betting a lot of its future in TV on advertising. And yet it's doing so while also potentially giving more ammunition to one of its greatest rivals. There may be no better alternative, but it sure seems like a bit of a devil's bargain.

Related posts:

— Mari Silbey, Senior Editor, Light Reading

(48)  | 
Comment  | 
Print  | 
Related Stories
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 5   >   >>
12/6/2019 | 1:06:13 AM
if you are done with your system because it hangs all the time. then we can solve this problem you need an antivirus in your system because unwanted files is in your system and it slows down the speed of the system we suggest you download norton.com/setup it helps to increase the speed of your system to activate you need Norton product key. for purchasing the product key you can open norton.com/setup 
12/4/2019 | 6:43:16 AM
windows spotligh quiz popup
if you are searching for how to stop popup of windows spotlight quiz then you can contact us. we will solve your problem and we are 24*7 available for our users.
12/4/2019 | 4:00:48 AM
McAfee Vs Norton | Which One is Better? (2019)
McAfee and Norton are two of the greatest names with regards to PC and online assurance against infections and malware. So in the event that you would someone say someone are choosing which antivirus membership to buy, what would it be a good idea for you to pay special mind to? What's more, who bests the other with regards to highlights, estimating, and adequacy? We should take a larger look that will assist you with making the qualification and choose what best suits you: 

 Smith Loo is an acclaimed technical writer and his articles have appeared in a number of tech websites. His articles contribute to the latest technology, solutions to technical issues in top branded printers, and viruses, and emails. He focuses on balancing informative contents along with all technical needs. [email protected]:- Telstra Bigpond Webmailoffice.com/setup

Visit௹☞ Norton.com/setup »  telstra webmail support »  Commercial Plumbing »  office.com/setup » Norton Antivirus Login » office setup ..



12/3/2019 | 7:05:23 AM

Avg works similarly to all of the AVG products, such as AVG internet security, AVG Ultimate, or AVG TuneUp.

www.avg.com/retail | avg.com/retail  |  www.avg.com/activation  | install avg with license number



11/26/2019 | 2:15:05 AM
Movie Downloading Sites
Top best movie downloading sites for Download and Watch 300MB Dual Audio Movies For Free! 300mb movies download, 360P movies download, 480P movies download, 720P movies download, 1080P movies download, download, DVDSCR Camrip, HDRip, Blueray Movies download, etc

Best Movie Downloading Sites






Top Best Mp3 Songs Downloading Sites

Download Free Mp3 Music, Songs, Ringtones, Videos & More... dj songs Yo Yo Honey Singh - Dj Remix Songs,DJ Remix Bollywood Songs 2016 - Singles DJ Remix Albums 2014, All Mashup Dj remix





11/20/2019 | 11:29:05 AM

My name is Kapil. Kapil sharma is the marketing manager of Alertfreejob, an educational information company based in the India. Alertfreejob provides educational and tamilrockers information in India.


11/18/2019 | 5:21:13 AM
Office Setup
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.

Regards,  office.com/setup - office.com/setup - norton.com/setup - www.office.com/setup - office.com/setup
11/17/2019 | 12:18:47 AM
Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are

how to increase height fast in 1 week

increase height video

yarada beach
11/16/2019 | 10:35:56 AM
Amazon Offers
Page 1 / 5   >   >>
More Blogs from MariNation
There's still a lot of ambivalence from operators around edge computing, and the killer app for many of them is anything that helps deliver more bits for less money.
How much will it cost to add intelligence to the network edge?
The set-top is Comcast's primary consumer interface, but it's not the best tool for smart home control.
Featured Video
Upcoming Live Events
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events
Upcoming Webinars
Webinar Archive