Roku teams with NBCU on 'Olympic Zone'

Roku will launch a new destination on its home screen menu that provides access to Peacock's coverage of the Olympic Games in Paris this summer. #pressrelease

April 30, 2024

1 Min Read

Today, NBCUniversal and Roku revealed the upcoming launch of the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu to help users easily access and explore Peacock's comprehensive coverage of the Olympic Games Paris 2024 this summer.

As a result of this strategic partnership, fans using Roku, America's leading TV streaming platform in the U.S.*, can quickly get to Olympics events on Peacock with a subscription and watch more than 5,000 hours of live events and all NBC programming, browse through curated content rows of live and upcoming programming, discover events by sport type, click through event recaps, and so much more. The NBC Olympic Zone on Roku will also feature a dedicated replay row, clips, and highlight reels that take users directly to Peacock's immersive viewing experience.

Roku users can visit the NBC Olympic Zone on Roku to:

• Discover live and upcoming events, allowing fans to quickly find and stream the NBC primetime show and individual sports, highlights, and replays

• Stay up to date with the Medal Count Module, where fans can keep track of medal standings of countries competing in Paris

• Watch pre-Olympics coverage including recaps and highlights, U.S. Olympic Trials, and more streaming live on Peacock

• Engage with athlete profiles and Olympic-related content

Peacock's viewing experience for the Olympic Games Paris 2024, which will be the most comprehensive streaming destination ever for the Olympic Games, will introduce industry-first interactive features that help fans navigate more than 5,000 hours of live coverage throughout the Games, including all 329 medal events.

*By hours streamed (Hypothesis Group: Q4 2023)

Read the full press release here.



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