TiVo shuttles ads across screens with 'TiVo One'

TiVo has introduced 'TiVo One,' a cross-screen ad platform spanning connectivity in the home and in the car. A homepage ad will initially serve as TiVo One's 'flagship ad unit.' #pressrelease

May 21, 2024

2 Min Read

TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER), today debuted its TiVo One cross-screen ad platform, combining ad inventory across multiple end-points in the home and the car empowering advertisers to efficiently optimize branded campaigns to their desired audiences with advanced forecasting, precise targeting and robust measurement capabilities. TiVo One is the latest service to be added to Xperi's growing capabilities for its independent media platform, creating the ability to connect advertisers with their target audience across the various entertainment touchpoints that are used on a regular basis.

Xperi has experienced rapid success with its independent media platform over the past year, which is seen through increased adoption and growing footprint for TiVo OS, TiVo Broadband and DTS AutoStage Video Service Powered by TiVo. Each facet of Xperi's independent media platform is focused on providing users with a unified and personalized viewing experience while partnering with content providers to offer a diverse range of content options and monetization opportunities.

This summer, Europe will play host to three months' worth of international sporting events. Ahead of these events, TiVo is focused on helping its partners meet consumer demands. TiVo's first OEM partner, Vestel, has smart TVs powered by TiVo in retailers across most major European countries, under a dozen different brands. Argos, a major UK retailer, has deployed TiVo OS in their Bush house brand of smart TVs, which are available online and in stores now, and are one of the first smart TVs to incorporate Freely, the new UK streaming service delivering live TV over broadband. And Panasonic is also expected to launch smart TVs Powered by TiVo into retail stores across Europe and the UK this summer.

TiVo OS is designed to maximize consumer engagement to create enhanced economic benefits from ad placements across partners. As such, this summer is expected to be an important time for entertainment technology to activate strategies that keep their customers engaged, which extends to the power of advertising. The connected television (CTV) advertising market is projected to reach 36 billion USD by 2026, which means advertising on smart TVs has never been more imperative. Additionally, according to the latest TiVo Q4 2023 Video Trends Report, 62.8% of consumers expressed high tolerance for ads. However, many smart TV interfaces prioritize irrelevant ads, hindering the user experience. Since the launch of TiVo OS in 2022, TiVo has been committed to keeping the user experience a priority – and that is a benchmark of its independent media platform. With the addition of TiVo One, partners can trust TiVo's promise to balance personalization with targeted and relevant ad placements, ensuring a seamless user experience.

TiVo One is a cross-screen marketing solution that can help brands optimize their advertising campaigns, analyze customer attribution across different channels and devices, and gain valuable insights into which devices and distribution platforms drive maximum engagement to adapt advertising strategies accordingly.

Read the full press release here.


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