Time to Cash In

4:40 PM -- Today on Contentinople:

  • Has the digital media bubble burst? Or is it just slowing deflating? While the flow of cash into the sector hasn't completely stopped, an inevitable slowdown is occurring. Except in China, of course.

  • After posting lower-than-expected second-quarter results, Google is focusing on making the most out of its already-dominant Web advertising. After a decline in ad revenue, attributed to the now-regrettable decision to cut down on ads per keyword, the company is (still) setting its sights on monetizing YouTube and maximizing profit on AdSense. Perhaps the golden child of search isn't so perfect?

  • Yahoo turns the tables and goes on the attack... against Carl Icahn. Tactics include quoting him (likely out of context) -- "It's hard to understand these technology companies" -- and reaching out to shareholders to vote on what they want the company to do. The latest letter, this one from Yahoo to the shareholders, paints Icahn as eager to make a deal so he can cash in his shares.

  • Our own Adi Kishore addresses the oft-asked question: How to measure advertising exposure across multiple media? It'll either be good ol' Nielsen, or telcos getting involved in the process -- via a third party.

And in today's News Bits, Hulu is well loved, albeit by a minority of Americans.

— The Staff, Contentinople

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