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The Boxes Are Quiet

3:00 PM -- Trite is out. Pithy is in.

From the PR pile, a pitch that's dressed in black, drinking dry vermouth, sulking, rolling its eyes, while techno music booms in the background:

Without the telecom infrastructure - it all falls down.

The boxes are quiet. They sit stacked in a rack in a closet and are out of view. Out of site does not mean out of mind.

Telecom is especially reliant upon stalwart companies who can reliably carry and transport telecom traffic with minimal latency and maximum clarity of voice and data. This dependency becomes more crucial with the exponential global convergence of the fixed and mobile environments.

Eastern Research, Inc. is one of the aforementioned stalwarts in this field. The company has...

    been in business since 1992;
    a global presence;
    thousands of systems deployed worldwide;
    expertise in

      Multiservice Cross-Connects
      Access Gateways & more
Eastern's global installed base includes major fixed line and mobile network operators, specialty service providers, and private network operators in the utility and government sectors. The company's leadership is helping their customers with carrier-class products performing bandwidth grooming, access concentration, circuit provisioning, and element/network management functions that enable reliable and cost-effective service delivery.

If you are working on any related infrastructure story for print, online or blogs, we'd love to have you speak with experts from Eastern Research who can convey years of hands-on experience, and provide educated insight.

Eastern Research's experts will be able to provide a different perspective. Trite is out. Pithy is in.

Let's talk.

Best regards,
Paul Macchia
Fusion Public Relations

Dear Paul,

Without the public relations infrastructure – I would never fall down. Laughing.

— Phil Harvey, Trite Editor, Light Reading

lvcpereira 12/5/2012 | 4:05:50 AM
re: The Boxes Are Quiet I'm new to the industry and would like to know more about Eastern Research:
- what EXACTLY do they do?
- who do they compete against?
- what is the outlook for this part of the industry and the prospects for their business?
- are Eastern Research's products good?
Any suggestion on where I can find this info would be greatly appreciated.
DCITDave 12/5/2012 | 4:08:17 AM
re: The Boxes Are Quiet I haven't been to their Web site yet.

Do they make equipment or are they a market research house?

ph
paolo.franzoi 12/5/2012 | 4:08:18 AM
re: The Boxes Are Quiet
Their website is slow as death. Speaks highly of their equipment.

seven
themaninblack 12/5/2012 | 4:08:19 AM
re: The Boxes Are Quiet Is the MIB at Eastern Research now? Enquiring minds want to know.
Lite Rock 12/5/2012 | 4:08:19 AM
re: The Boxes Are Quiet Looks like their proofreading is a bit flawed as well.

They get 5 Techno Bucks credit in my book for even attempting this type of marketing effort for consulting on technical articles. Also using trite and pithy in the same sentence, that is real marketing.

Obviously some deep market that has gone untapped, eh.

Good day Phil, The Sprocket Meister
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