OVERLAND PARK, Kan. -- Sprint Nextel [NYSE: S] is the first nationwide wireless carrier in America to integrate its buyback program into the online retail experience. In addition to in-store and mail-in options, Sprint now automatically guides online users through the process of reselling their old phones in exchange for a credit toward the purchase of a new one. Sprint Buyback – which last week was again named the best buyback program in the wireless industry by Compass Intelligence1 – has already diverted millions of phones from landfills.

“Sprint Buyback has been enormously successful to date,” said Chad Lander, Sprint director-Phone Recycling Programs. “Not only does it save our customers up to $300 at a time; it’s helped us achieve an impressive collection rate of 39 percent – that’s almost halfway to our goal of a 90 percent collection rate by 2017. The new online option is part of our expanding Buyback ecosystem, which helps raise customer awareness and give even more choices and flexibility.”

Sprint Corp. (NYSE: S)