Show Floor Follies

3:00 PM -- CHICAGO -- Money has come back to Super Global NXTcomm. You can tell by the number of press pitches -- and by how many come from hired PR agencies, not from the companies themselves.

Another sign: Booths are hiring more complex acts again. Remember those days of the jugglers and magicians all screaming for attention?

The MEF has a troupe of actors set to do skits about Ethernet -- yes, skits. They're probably going the comedic route ("Fast Times at Ethernet High" is one title, apparently).

Good fodder for the inevitable photo essay. Just don't expect us to be doing theatrical reviews when the show floor opens Tuesday.

— Craig Matsumoto, West Coast Editor, Light Reading

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