Putting the Freaq in Freaquency
In about five minutes, the animated video shows a presumably innocent airline passenger with the priceless name of Bobo Simonak going through the check-in procedure at his local international airport. At each stage of the process the "Radio Freaquency" [sic] tag in his pocket transmits all his personal info from birthdate to turn-ons/turn-offs (OK, I made that part up). The last sequence shows a sinister-looking CIA-type dude giving our pal Bobo the RF once-over as he sits reading FHM, or whatever it is that Bobos read these days, in the waiting lounge.
This classic bit of freaq-you-out invasiveness is punctuated by ominous Orwellian statements in big block letters: "Now you know where he wants to fly." "Now you know what's in his suitcase."
Now I know why RFID gets a bad rap these days.
— Richard Martin, Senior Editor, Unstrung