5:20 PM -- Today on Contentinople:

• NBC and iTunes have reunited. iTunes will once again offer shows from NBC, USA Network, the Sci-Fi Channel, Bravo, Sleuth, and NBC News -- some a week before they premier on broadcast.
  
  
• YuMe plans to use viewer consumption habits, online search histories, and browsing behavior to deliver targeted ads on Internet video.
  
  
• Microsoft plans to include support for H.264-based video in future versions of Silverlight and will offer a sneak peek at the upcoming IBC 2008 conference.
  
  
• The news networks are touting their traffic numbers from the Democratic and Republican conventions. CNN claims the lead in terms of total minutes Web surfers spent on its Websites.
  
  

And in today's News Bits, CBS launches its social networking presence.

— The Staff, Contentinople