Motorola Brings More Droids to VZW
Motorola Inc. (NYSE: MOT) will have Verizon Wireless singing its praises, pursuant to a deal to heavily promote its upcoming Android smartphones, CEO Sanjay Jha told investors at the Barclays Capital Communications, Media, and Technology conference yesterday.
Moto has been betting big on Android to drive its recovery, and Verizon may be its best chance to expedite the process. The US’s largest wireless carrier has already spent upwards of $100 million marketing its first Android-based device, the Motorola Droid.
And it’s paid off for Motorola. The struggling handset maker felt the effects of positive Droid sales in its first quarter -- but it's compelled to continually up the ante. Its second Android phone on VZW, the Devour, failed to impress. (See Moto Posts Profit, Plots Smartphone Recovery.)
Verizon will reportedly introduce two new Motorola smartphones in July, but it won’t be leaning on Moto as heavily as Moto is on it. The carrier, which owns the Droid brand, called on High Tech Computer Corp. (HTC) (Taiwan: 2498) to make the Droid successor, the Droid Incredible, and it will continue to look to several handset partners for Android devices.
"This is probably the HTC redux for me, because when Nexus One came out, everyone said that Motorola was dead, and we survived, and I think it's possible that we will survive again," Jha wryly noted at the conference.
In other mobile device news today:
— Sarah Reedy, Senior Reporter, Light Reading Mobile